Colorama

Jim Pond. FAMILY IN CONVERTIBLE SOMEWHERE IN TEXAS, June 3–24, 1968. © Kodak.

For forty years, the enormous color transparencies that graced Grand Central Terminal touched the hearts of millions. Today, they represent not only an appealing and believable idealization of American life, but a nuanced and effective use of photographs to create desire for the products and activities they sold.

Thirty-five of these Coloramas are reproduced in the George Eastman House exhibition Colorama. The majority of the images in the exhibition were made in the 1960s—arguably Colorama’s heyday and a time of great social change in America. George Eastman House is pleased to share these Coloramas with a new generation of viewers, who, we hope, will respond, not only as Edward Steichen did in 1950, “agog and smiling, all just feeling good,” but with a thought to how these productions shaped a generation and its ideas about the world.

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