Employment
Job Title : Manager of Online Engagement
Department: Communications and Visitor Engagement
Reports To: Director of Communications and Visitor Engagement
Status : Full Time / Two-year Contract Position
Start Date : Immediately
Posting Dates: January 26, 2012 – February 9, 2012
Overview
The Manager of Online Engagement will be primarily responsible for developing the strategy for the Museum’s online presence, including growing and engaging our online communities.
Responsibilities:
- Develop strategy and execution for creation and syndication of content across blogs (currently GEH, D&C Arts, D&C YP), Twitter, Facebook, YouTube, and other social media and emerging sites.
- Manage the schedule for content and contributors for all GEH social media channels.
- Manage the capture and editing of content from onsite programs.
- Identify and implement quick turnaround distribution methods for content captured at events.
- Explore other income-generating ideas for content (ie: smartphone app, DVD series of themed podcasts, etc.).
- Monitor conversations regarding GEH on social media sites and respond or coordinate response.
- Design and execute online membership program with membership team and web support staff.
- Create and maintain dynamic and interactive content for the Museum's web site with web support staff.
- Design and create electronic media (various e-news and e-blast campaigns, including launch of e-news directed to national/international audience).
- Establish and monitor metrics and analytics for tracking success of online efforts.
Minimum Qualifications:
- Bachelor’s degree in Communications, 3 or more years of relevant experience
- Must have broad (GEH) and deep (Social Media) knowledge
- Extensive knowledge of new media and web/digital-based technologies
- Ability to anticipate emerging online trends and lead GEH engagement where appropriate
- Ability to champion use of social media within GEH
- Writing, photography, videography, and creativity
Please submit your resume for consideration to Eliza Kozlowski, Director of Communications and Visitor Engagement.
George Eastman House is an Equal Opportunity Employer