In spring 2012, Eastman House added Instagram to its social media channels. Instagram is a direct line into what museum staff members are up to—from photographic processes workshops to Dryden film screenings—and what visitors and friends share about the museum.
A 2012 series of videos about early photographic processes, produced in conjunction with the museum’s exhibition See: Untold Stories, was enormously popular and inspired a range of discussions about the history of photography, alternative processes, and the museum’s leadership in these areas.
Tweets about the museum’s November 2012 fundraising gala in New York City are a great example of Eastman House engaging with its audiences online and off-site. Gala attendees spurred excitement by tweeting from the event and tagging Facebook photos of awardees from the podium.
In April 2012, Curator of Photographs Alison Nordström was interviewed by BBC online about the museum’s traveling exhibition and book on the works of Lewis Wickes Hine.
A conduit of information from all areas of the museum to our audiences, the Eastman House blog (eastmanhouse.org/blog) increased activity significantly in 2012. Here, Head of Collection Information and Access Jared Case posts about representing Eastman House during a Turner Classic Movies marathon in April 2012 dedicated to the museum’s film preservation projects
An Eastman House and University of Rochester collaboration on daguerreotype preservation research is featured prominently in the December 2012 issue of Scientific American in print and online.